Absolut Electrik Nights
Part of Absolut’s ‘Electrik Nights’ Campaign, and in conjunction with Smilebooth, photo booths at the event fed into a custom networked video server that dynamically arranged, scaled and animated the captured images in real time while incorporating them into Absolut’s branding on a 50-foot-wide video wall.
This experience provided a direct visual connection between the party goer’s and Absolut’s branding. Guests left the Photo booth experience with a physical copy of their branded pictures, digital animated GIFs sent via email and then would see their images animated on the branded video wall. Here, guests would most often take a picture of themselves on the branded wall and post it to Instagram. The end result was a rich interactive experience with multiple branded points of take away.